Branded Games: Built to Fit Your Lobby

# Your Brand, Our Games

A branded game shouldn’t just mean putting your logo on someone else’s game.

With AJOY Play Branded Games, an existing game can be visually rebuilt around your brand while keeping the underlying gameplay and math model intact.

That means operators can create a game that looks and feels native to their lobby without developing a completely new title from scratch.

So, what actually changes?

Quite a lot.

A branded build can customize:

* Key art & game title — New title treatment, logo lockup, character styling and background. * In-game visuals — Characters, symbols, backgrounds and visual elements can be redesigned around your brand. * UI accents — Selected interface colors and visual details can be matched to your lobby. * Lobby thumbnails — Assets can be prepared for the different placements and ratios used across your platform. * Marketing assets — Loading screens, banners, promotional stills and campaign creatives can carry the same branded identity.


Instead of simply adding a logo, the goal is to make the game feel like it was built for your lobby.

What doesn’t change?

This is the important part.

Underneath the new visual identity, the proven game remains the same:

Same certified RTP and math model. Same paytable structure. Same feature and bonus triggers. Same hit frequency. Same reel structure and volatility profile.

So you’re not testing an entirely new game concept. You’re taking an existing AJOY Play title and giving it a new identity.

One Game. Different Identities.


The same base title can be adapted for different operators, campaigns or audiences.

One version might lean into a premium casino look. Another can be brighter and more playful. Another can introduce a completely different title and visual theme.

The presentation changes. The gameplay underneath stays proven.

For operators, that creates a practical middle ground between using the same off-the-shelf content as everyone else and investing in a completely new game.

Your brand gets the spotlight. The game keeps doing what it already does well.